It’s hard to blame companies for making themselves vulnerable to the CRM mistakes listed in this category. They want what everyone wants: increased revenue, streamlined processes, and reduced internal costs for a real top-line and bottom-line impact. But an implementation of a full CRM suite is hardly the only – or even the best – way to achieve these results.

Online sales management holds many virtues for those seeking the benefits of customer relationship management without putting their companies’ souls in peril.