When engaging in the CMS vendor selection process, the company must focus on the before and after, evaluating the current processes for managing web content, whether for the internet, intranet or extranet, determining what is working and what is failing, and outlining a picture for how they see content being handled after the CMS is implemented.

With so many web content management companies adapting their products and their business strategy towards enterprise content management it is becoming increasingly difficult to track developments in the market and the release of new products. Moreover, mid-market Web Content Management (CMS) vendors around the world are successfully winning business from larger CMS players.

Finally, for an organization to successfully implement enterprise-wide content management, the chosen technology must work well within the broader technical framework that is emerging. Therefore, content management technology must be adaptable, using industry standard platforms and tools to ensure successful and moderate-cost integration.